Despite the fact that online shopping is the fastest growing multi-billion dollar industry in the world (allegedly), why is it that the car park at my local grocery store and DIY/hardware store seems crammed full whenever I visit ?
Clearly these is something about a visit to a store which offers something to the shopper over and above the clearly easier and much less stressful task of clicking away with your mouse. But what is it ?
There is clearly something in the shopping experience itself which brings us into the store environment - maybe the sights, the sounds, the smells. Which is more appealing to your senses - the feel of a warm bag of croissants together with that delicious buttery/pastry smell - or a hyperlink marked "morning goods 500g prepacked" ?
Do you prefer online or in-store ? And what drives YOUR choice ?

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