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Discussion: S-shopping
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catmanplus |
S-shopping
May 30 2008, 6:41 AM EDT
Despite the fact that online shopping is the fastest growing multi-billion dollar industry in the world (allegedly), why is it that the car park at my local grocery store and DIY/hardware store seems crammed full whenever I visit ?Clearly these is something about a visit to a store which offers something to the shopper over and above the clearly easier and much less stressful task of clicking away with your mouse. But what is it ? There is clearly something in the shopping experience itself which brings us into the store environment - maybe the sights, the sounds, the smells. Which is more appealing to your senses - the feel of a warm bag of croissants together with that delicious buttery/pastry smell - or a hyperlink marked "morning goods 500g prepacked" ? Do you prefer online or in-store ? And what drives YOUR choice ? 2 out of 2 found this valuable. Do you?
Keyword tags:
grocery DIY store shopping
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bushfire84 |
1. RE: S-shopping
Jul 4 2008, 2:11 PM EDT
Your comments are surprising. I would disagree that it is "clearly easier and much less stressful to click away with your mouse". On what do you base such a statement? First, not everything is available for purchase online. Second, the experience with web grocers as an example is mixed. Many of them had an unpleasant customer experience - wrong orders, spoiled produce, late delivery etc. Third, the cost of shopping online is frequently more expensive than going to the store (particularly when you factor in the cost of shipping). Fourth, it is not always possible to evaluate a product online or even know whether what you order is what you'll get. The image made available online will not always exactly match the actual product that is delivered. You might as well ask why people visit with each other when it would be so much easier to communicate via email. Many people would disagree with the assumptions behind your statement. It is difficult to give you a meaningful answer until we're agreed on the basic assumptions.
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catmanplus |
2. RE: S-shopping
Jul 15 2008, 6:48 PM EDT
Hi bushfire. Well, I started by asking for reasons why shopping in a store is preferable to on-line, and you give FOUR extremely valid reasons ! If your feelings are replicated across many others (as I suspect they may) then physical shopping is certainly here to stay for the forseeable future which is good news for anybody doing Category Management !Which leads me to ponder, can we turn the negatives of online into positives for physical shopping and use them in a Category Management context ? I'll leave this one with you all. Do you find this valuable? |
claudia36 |
3. RE: S-shopping
Aug 29 2008, 7:02 AM EDT
I always prefer shopping in a real store. Despite the hassle, I also find it a bit of a buzz. Plus I get to see new products and compare things more easily. I'm guessing here that impulse shopping is a lot higher when you are in a store, it's so easy to be tempted by the sights and sounds all around.
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NadiaUK |
4. RE: S-shopping
Aug 29 2008, 2:58 PM EDT
It's an interesting subject. For all that retailers are pushing internet services, the sheer scale of their land ownership for building physical stores is almost unbelievably vast. Take a look at this article on Tesco's Land Bank - and that article is from 2 years ago !!http://findarticles.com/p/articles/mi_qn4159/is_20060312/ai_n16151147 Do you find this valuable? |
